The campaign also involves retail outlets, in which various activities are planned to engage consumers, with the presence of hostesses and promotors and the placement of displays and visual material.

A flyer campaign is also planned, with the aim of directly informing consumers and motivating them to discover the Italian cured meats being promoted in store.

This type of promotion is taking place in several cities chosen for their high populations and strategic locations: Berlin, Munich, Fribourg, Hamburg, Dusseldorf, Cologne, Frankfurt, Dortmund and Stuttgart.